Menthol ban has already been enforced

EU tobacco products directive (TPD EU/2014/40) is banning sales of menthol flavoured cigarettes as of 20th of May, 2020.


How is IQOS different from cigarettes?

The main difference between IQOS and cigarettes is tobacco heating technology used in IQOS devices. On average IQOS emits 95% lower levels of harmful chemicals compared to cigarettes*.

Source: * Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

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